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The formula does not dry out the delicate skin of the lips, and thanks to moisturizing components based on coconut oil, it provides maximum comfort. The innovative formula allows the lipstick to quickly set on the lips, giving a deep, rich color with a matte finish and a long-lasting effect. Choose any of the 12 shades developed by Max Factor professional makeup artists and create a unique lip makeup. More than 100 years of expertise in the world of makeup allows Max Factor to appreciate the power and confidence that lipstick can give a woman. Lipstick is much more than just color. 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