German designer Philipp Plein founded his luxury fashion brand in 2008 in Switzerland. The brand's collections, including men's, women's, children's wear and accessories, are distinguished by an unconventional, non-conformist style combined with impeccable craftsmanship. PHILIPP PLEIN designs are sold in prestigious boutiques and department stores around the world. The brand has more than 250 mono-brand stores, including flagship stores in Milan, Paris, New York, London, Los Angeles, Hong Kong and Las Vegas. Philipp Plein's desire to live life to the fullest and with energy perfectly embodies the essence of his fashion brand. A desire for the unusual, a devotion to beauty and a passion for rock 'n' roll are the strong character traits that led Philipp Plein to create a brand known for its unbridled luxury and edgy style. The debut on the perfume market in 2020 marked an important step for the 100% independent brand PHILIPP PLEIN. To develop the unique and successful PHILIPP PLEIN perfume business, a new company, Philipp Plein Parfums, based in Geneva, was created. Philipp Plein Parfums is focused on innovative brand building, global distribution and breakthrough marketing technologies in the field of luxury perfumes and cosmetics.