"The Italian Fashion Box Group, operating under the brands REPLAY, REPLAY&SONS and WE ARE REPLAY, creates, markets and distributes clothing, accessories and footwear for men, women and children. In 1978, the entrepreneur Claudio Buziol registered the Replay brand. In 1981, he founded Fashion Box, based in the mountain town of Asolo (Treviso), a world-famous creative place that has been synonymous with high standards in the denim sector for over 30 years. Since its foundation, Fashion Box has developed and maintained its key strategy: product vision, expansion into new markets and increasing control over the distribution network. As a result, Fashion Box is now present in all markets of Europe, the Middle East, Asia, America and Africa, in over 50 countries. In 2022, Italart Co srl becomes the worldwide licensee of the Replay brand for the production and distribution of perfumes."
