To create beauty of the highest quality, the AXIS-Y brand develops only pure formulations made from natural and safe ingredients. The brand's products do not contain parabens, artificial and mineral oils, or synthetic fragrances. AXIS-Y values safety and ensures that its products meet the highest safety standards. Each product undergoes a multi-stage testing process throughout development and is certified by a dermatological test from the Korean Dermatology Research Institute (KDRI) before release. For AXIS-Y, beauty is not about following standards; beauty is about individual higher values, uniqueness, passion, and personal stories.