CHI

The American company FAROUK SYSTEMS, founded in 1986 by hairdresser-colorist Farouk Shami, produces cosmetics and hair tools under the world-renowned brands CHI and Biosilk. FAROUK SYSTEMS has always focused on creating professional products with unique properties and protected by global patents. All cosmetic production is located in the USA, ensuring that the products meet the highest quality standards. ∙ CHI is the general sponsor of the world-famous 'Miss Universe' and 'Miss USA' contests. ∙ CHI is the cosmetic partner of 'New York Fashion Week'. ∙ Partner of the well-known project 'PODIUM'. ∙ Farouk Shami is the founder of the ammonia-free coloring direction. ∙ In 1986, Farouk Systems invented and produced the world's first patented ammonia-free dye. ∙ In 1992, the first silk care for hair and scalp was invented. ∙ In 2001, they invented and were the first to market a ceramic styling iron that used NASA developments. ∙ More than 30 scientists work in the FAROUK SYSTEMS research laboratory. ∙ NASA developments and technologies are used in the creation of CHI cosmetics and tools. ∙ In 2013, Farouk Systems created innovative styling tools using titanium and ceramics. ∙ Over the company's existence, more than 26 innovations have been patented, which continue to this day.