The founders of the Haan brand present an innovative approach to the beauty and personal care industry. Social responsibility is the main reason that guided them into this business. TWO MAIN DIRECTIONS OF ACTIVITY: The pursuit of beauty. Personal hygiene products with a simple DNA: lightness, portability, and trend compliance. The pursuit of assistance. Haan promotes awareness of the water crisis and supports local projects in developing countries to provide residents with clean water. 20% of profits are invested in organizations that create and support water projects in Africa.