Nayassia invites our immersion into an artistic universe, engraved with sensitivity, elegance and gentleness. Inscribed in the tradition of French perfumery, the Nayassia brand is the fruit of the meeting of its cofounders, Fella Cherchali and Eric Torchet, two globetrotters with a passion for travel, perfume and words. Their paths cross many times in Paris Montreal, New York, Dubai… Creating a brand of perfume through the artistic prism of Fella and that of Eric, oriented towards savoir-faire, beauty and luxury was a foregone conclusion.