Speed past old wrecked cars and abandoned diners on a Harley, make a quick stop to sip a drink in a secluded bar, and then hit the gas again, flying along the legendary Grand Canyon. Boundless freedom, coolness, masculinity — this is what the world-famous Route 66 in the American highway system symbolizes. The collection of fragrances from the new eponymous brand ROUTE 66 embodies this laid-back, authentic lifestyle and the various stops made by its owner traveling along the 'Mother Road.' Feel the freedom — the motto of a man setting out in search of adventure and limitless freedom along the legendary 3945-kilometer Route 66. This free-spirited lifestyle is expressed in the distinctive masculine fragrances of ROUTE 66 — an attractive trio that unites vibrant scent worlds and masculine preferences in an adventurous journey: freshness, expressiveness, character, and seductiveness. ROUTE 66 – fragrances of boundless freedom and unrestrained masculinity.