Level up your eye makeup with our creamy wax formula that gives you unstoppable volume and length for an incredible lash look. A natural wax blend separates, lengthens and plumps up lashes for a long-lasting wear that won't flake out or budge. This cruelty-free mascara coats lashes in rich pigment to define your beautiful eyes with perfect, clump-free fluttery lashes.
• Introducing Rimmel London Kind & Free Volume Mascara, our first clean mascara that delivers unstoppable volume and length for up to 36 hours
• The vegan formula is infused with organic certified shea butter and biotin giving your lashes conditioning volume that lasts all day
• This cruelty-free mascara coats lashes in rich pigment to define your beautiful eyes with perfect, clump-free fluttery lashes
• It is free from mineral oil, animal-derived ingredients and perfume
• The packaging is also made with recycled materials* which is kinder to the environment
*PCR total pack 74%
Level up your eye makeup with our creamy wax formula that gives you unstoppable volume and length for an incredible lash look. A natural wax blend separates, lengthens and plumps up lashes for a long-lasting wear that won't flake out or budge. This cruelty-free mascara coats lashes in rich pigment to define your beautiful eyes with perfect, clump-free fluttery lashes.
• Introducing Rimmel London Kind & Free Volume Mascara, our first clean mascara that delivers unstoppable volume and length for up to 36 hours
• The vegan formula is infused with organic certified shea butter and biotin giving your lashes conditioning volume that lasts all day
• This cruelty-free mascara coats lashes in rich pigment to define your beautiful eyes with perfect, clump-free fluttery lashes
• It is free from mineral oil, animal-derived ingredients and perfume
• The packaging is also made with recycled materials* which is kinder to the environment
*PCR total pack 74%
Specifications
Gender
Women's
Consumer category
for adults
Color
black
Application
Step 1: Wiggle the mascara wand through your lashes from base to tip, lifting lashes as you go.
Step 2: Apply however many coats you like to achieve the desired volume & length. Now go flash those lashes!
