Nourish and tone your hair with the L'Oreal Elvive Colour Protect Anti-Brassiness Purple Conditioner. The hydrating formula provides intense moisture to leave your hair feeling soft and sleek. Blonde, highlighted brunette, grey and platinum tones can become brassy over time, resulting in discoloration. Violet pigments counteract unwanted yellow and brassy tones to leave your colour looking brighter and fresher. This rich conditioner leaves your hair feeling healthy and smoothed while helping to preserve colour for fresher, brighter hair for longer.