Amo Flowerful

The new AMO FLOWERFUL unveils the essence of the new fragrance. It is a tribute to the spontaneous Ferragamo woman, beautiful and natural, like a flower. This vibrant name immediately transforms us into seductive yet gentle, enticing and igniting at the same time. The flowers selected for the creation of the fragrance are reflected in the name, revealing this floral bouquet in a new modern interpretation. The fragrance is created to become iconic, reflecting the different traits of the millennial generation: their openness, freedom of self-expression, untamability, unpredictability, and love for life. The fragrance reveals all sides of the new, strong, self-confident, and creative Ferragamo girl, following her desires. The magnificent Amo Ferragamo scent is dressed in a bright, 'rich' bottle of joyful design. Its innovative architectural design embodies blooming femininity and invites us to uncover new dimensions of sensuality. The bottle is adorned with iconic details: the glass of the bottle looks like a prism, giving it a rainbow individuality, a new tribute to the beloved rainbow; and the floral disk is inspired by the classic Ferragamo design but enhanced with a metallic coating.