A Drop d'Issey Fraiche

INTRODUCTION
Under a spring rain, nature opens up and reveals its true beauty. A Drop d’Issey Eau de Parfum Fraîche for women, by Issey Miyake, takes us on a journey to the heart of nature, carried on a fresh and floral trail.
A fresh raindrop, bursting with energy and life, awakens and refreshes all the elements on its path.
After A Drop d’Issey Eau de Parfum, A drop d’Issey Eau de Parfum Fraîche tells a new story of water infused with blossoms.

FRAGRANCE
A FLORAL AND REFRESHING AQUATIC LILAC
In the top, the rain accord created by Ane Ayo give the fragrance its freshness.
The heart note is where the lilac’s enveloping floral notes are revealed, harmonising with damask rose to offer a fresh, delicate flowery bouquet.
In the base, the sandalwood, cedar wood and musky notes give its depth and roundness to the fragrance.

DESIGN
JUST A DROP
The bottle created for A Drop D’Issey Eau de Parfum Fraîche keeps the iconic round shape. It is enhanced with a gradient flowing from blue into green, evoking the journey of a spring raindrop as it falls from the sky into the heart of lush, green nature.
The drop-shaped bottle is designed to be laid flat.
A light touch on its white cap is enough to diffuse the fresh scent.

SUSTAINABILITY AND NATURAL INGREDIENTS
This Eau de Parfum Fraîche is made in France.
This fragrance is vegan and composed by 85% natural origin ingredients.
In the heart note, the lilac, A Drop d’Issey signature is not extracted from the flower in its natural state. It comes from the imagination of the perfumer, Ane Ayo, thanks to green chemistry designed to protect the environment.
The 5% PCR recycled glass bottle is packaged in an outerpack, made of carboard from sustainably managed forest materials.

FAQ

1/ How does the perfume ensure an eco-responsible approach ?
The new Eau de Parfum Fraîche by Issey Miyake is made in France using raw materials that have been carefully selected to minimise its environmental impact.
• Lilac Firbest: The lilac accord is created using green chemistry to reproduce the flower’s natural fragrance. A flower which is not harvested thus protected.
• Dreamwood™ (sandalwood note): Dreamwood™ is produced by fermentation of sustainable and renewable raw materials, resulting from sustainable sourcing and an alternative to botanical sandalwood oil.
• Firad Rose: This 100% natural ingredient comes from ethically grown roses and is extracted using a process capturing the flower’s purity and freshness.
• Virginia Cedarwood: This 100% natural ingredient is derived from upcycled wood from carpentry.
• Ambrox® Super (musky note): Ambrox® Super is produced thanks to white biotechnology.

2/ What is a vegan perfume?
A vegan perfume does not contain any animal-derived ingredients or animal by-products.
The Eau de Parfum Fraîche by Issey Miyake has been certified vegan by BIORIUS, which also ensure that it meets cosmetic industry regulations in relation to animal testing.

3/ How does the new Eau de Parfum Fraîche differ from the Eau de Parfum?
The Eau de Parfum is built around a solar lilac. It is an enveloping fragrance, all in roundness.
The lilac, A Drop d’Issey iconic signature is soaked in a rain accord, giving the Eau de Parfum Fraîche its fresher inflections.