MCM presents a gift set with Eau de Parfum.
The advertising campaign and fragrance reflect the brand's concept: a journey beyond imagination, inspired by perfume ingredients. In the new energetic floral-woody scent, bright raspberry and hand-picked jasmine are complemented by pure woody notes and ambroxan. In the advertising campaign 'Journey Beyond Reality,' virtual and real worlds blend smoothly in the metaverse, where emotions meet the elements.
"Emotions are the epicenter of journeys and directions. Creating a fragrance for MCM, a brand with a strong heritage linked to travel, we wanted to emphasize our concept of movement, to convey the essence of discovery - from emotions to fragrance. Our clients are not limited by rules, gender, borders, or location. Travel is their creative expression. The MCM fragrance accompanies them on a journey through imaginary real and virtual realms," - Dirk Schoenberger, MCM's International Creative Director.