Olaplex is an innovative system for the protection and restoration of hair before, during, and after chemical and thermal treatments, based on a scientific discovery that has forever changed the beauty industry. The Olaplex technology is protected by an international patent. In 2014, a true revolution occurred in the beauty industry when the small Californian startup Olaplex introduced a new category of products known as 'bonders.' They guaranteed hair restoration at the molecular level and protection against negative chemical, thermal, and mechanical effects. With their help, it became possible to combine salon services, such as sequential highlighting and chemical curling in one day without the risk of damaging the hair.