Atkinsons 1799 is one of the oldest perfume houses and embodies English perfumery, recognized worldwide among royalty and aristocracy. Aristocracy, a key value of Atkinsons, is felt in everything, from the design of the bottle to the retail positioning carried out through luxury perfume shops. In the early 19th century, James Atkinson created an English cologne, remarkably fresh, simultaneously warm and spicy, yet completely unlike the fashionable Italian colognes. The brand's archives hold original handwritten books containing information about the brand's products, original catalogs, bottles, and labels, as well as mentions of the most devoted clients, including Napoleon Bonaparte. Despite its rich history, against the backdrop of English perfumery, which is held hostage by its past, Atkinsons positions itself as a brand perfectly suited for the lifestyle of modern ladies and gentlemen.