Max Factor Facefinity All Day Flawless is a long-lasting concealer that perfectly masks imperfections while remaining invisible on the face. This effect is achieved through the Flexi-hold™ technology: the product applies in a thin layer and 'moves' with the skin, preventing the concealer from settling into wrinkles or wearing off throughout the day. The product can be applied in multiple layers to adjust coverage density. The formula is oil-free and feels weightless on the skin. When used under the eyes, it conceals dark circles, smooths out wrinkles, and gives a rested look. When used on the face, it hides imperfections, provides a blur effect, evens out texture, and masks pigmentation - all for a flawless complexion all day long. Thanks to its pliable texture, it glides and 'stretches' well on the skin. Tip from Max Factor: choose a concealer shade 1-2 tones lighter than your foundation.