MCM introduces the new women's fragrance MCM ULTRA Eau de Parfum. Inspired by the iconic MCM Gold Berlin Gold backpack, the bold and bright ULTRA in a dazzling shiny packaging resonates with luxurious perfume. MCM ULTRA pushes boundaries and awakens the senses. The modern MCM woman refuses to be governed by conventional rules, the fragrance offers to embrace individuality and embark on a journey, believing in one's possibilities. This fragrance instills optimism and confidence that one can live enjoying freedom and creativity. MCM ULTRA opens with an explosion of juicy black currant. Luxurious 'Pink Lady' apple and natural Italian bergamot are combined with the spicy sweetness of pink pepper. Tuberose and jasmine add a creamy floral shade of youth. In the 'heart,' notes of cedar, tonka beans, and moss blend together, creating an ultra-modern fragrance with an attractive shade of golden amber. The creator of this unforgettable fragrance is the renowned perfumer Frank Voelkl. "Luxurious floral notes of jasmine and tuberose contrast with fougère ingredients such as tonka beans and moss, creating a delicate balance and uncompromisingly feminine composition," says Voelkl.
MCM introduces the new women's fragrance MCM ULTRA Eau de Parfum. Inspired by the iconic MCM Gold Berlin Gold backpack, the bold and bright ULTRA in a dazzling shiny packaging resonates with luxurious perfume. MCM ULTRA pushes boundaries and awakens the senses. The modern MCM woman refuses to be governed by conventional rules, the fragrance offers to embrace individuality and embark on a journey, believing in one's possibilities. This fragrance instills optimism and confidence that one can live enjoying freedom and creativity. MCM ULTRA opens with an explosion of juicy black currant. Luxurious 'Pink Lady' apple and natural Italian bergamot are combined with the spicy sweetness of pink pepper. Tuberose and jasmine add a creamy floral shade of youth. In the 'heart,' notes of cedar, tonka beans, and moss blend together, creating an ultra-modern fragrance with an attractive shade of golden amber. The creator of this unforgettable fragrance is the renowned perfumer Frank Voelkl. "Luxurious floral notes of jasmine and tuberose contrast with fougère ingredients such as tonka beans and moss, creating a delicate balance and uncompromisingly feminine composition," says Voelkl.
MCM – founded in 1976, is a fashion house and luxury accessories brand. Its philosophy is defined by the cultural spirit of the time and German heritage, with a focus on functional innovations, including the use of advanced technologies. Today, MCM embodies a bold, rebellious, and ambitious spirit. The driving force of MCM is centered on deconstruction, revolutionary updates of classic design, and the use of futuristic materials. The brand appeals to the 21st-century generation – dreamers, creators, and 'digital natives.' The MCM audience possesses inner strength and is not confined by gender and age, rules, and boundaries. Currently, MCM products are distributed online and in 650 stores worldwide, including Munich, Berlin, Zurich, London, Paris, New York, Hong Kong, Shanghai, Beijing, Seoul, Tokyo, and more.
