Welcome to prime time! How about eyeshadow primers that open up new possibilities? Simply apply this creamy primer before your eyeshadow to enhance the color intensity and longevity. This bold black primer from the Priming is everything collection turns any eyeshadow into a completely new shade, doubling your existing color arsenal. Suitable for all skin types and undertones, the primer provides a smooth black surface to create perfect smokey eyes, increases durability, and transforms the eyeshadow shade into something deeper.