The Bourjois Lipstick Rouge Edition Velvet Lip Fluid. The fluid texture of the matte Rouge Edition Velvet lipstick facilitates easy application and transforms into a beautiful matte shade, remaining on the lips for 24 hours. The formula, enriched with pigments and oils, provides exceptional comfort and long-lasting durability, while not drying out the lips. The mattest! The most velvety! The most glamorous!