"This ingredient unites all my creations, and now I offer you to fully enjoy it!" – says Romano Ricci, the creator of the brand Juliette Has a Gun, about the fragrance Not a Perfume. Not a Perfume lacks the usual composition, as there is no division into base and sillage notes. There is only one component – Ambroxan. This synthetic molecule was synthesized by the masters of Firmenich back in 1950. It was created as a substitute for gray amber, which at that time was too expensive. Ambroxan has an effect identical to natural amber – one of the most famous aphrodisiacs.