Quinoa? Yes, we've harnessed the superpower of organic quinoa for optimal color retention and hair hydration. Organic quinoa, combined with soy protein, works perfectly to combat color fade and improve hair's elasticity and appearance, making it thicker and more vibrant! The Biotin-B complex coats the hair shaft to increase thickness and density, while caffeine energizes the scalp and stimulates the hair follicle for extended vitality!