The innovative formula of the shampoo contains rice proteins, organic aloe vera extract, and provitamin B5, which help neutralize the effect of yellowing, deeply nourishing and hydrating dry, brittle, and dehydrated hair. Provitamin B5 makes the hair denser, and the curls lively and shiny. As a result, the yellow shade of blonde, white, bleached, and lightened hair is neutralized.