Purple Rinse is a multitasking conditioner that helps achieve the ultimate blonde lifestyle. It includes pure ingredients for rejuvenation, protection, and strengthening of colored hair. A must-have product for every blonde, Purple Rinse is your blonde's best friend! Blue Malva helps neutralize brassy tones. Free from the harsh and irritating ingredient sodium lauryl sulfate. Produced without the use of animal-derived products. Paraben-free. Sulfate-free. Not tested on animals.