An exfoliating and dermopurifying treatment based on clay, utilizing organic extracts and 94% naturally derived ingredients, calculated in accordance with the ISO 16128 technical standard. It performs a gentle exfoliating and dermopurifying action on the skin, absorbing impurities, sebum, and unpleasant odors. It soothes the scalp and helps regulate sebum secretion. It is used as a shampoo on wet skin or, for greater effectiveness, on dry skin.