ACHIEVE MATTE PERFECTION WITH THE NEW LIPFINITY VELVET MATTE FROM MAX FACTOR. Experience incredible pleasure with the new rich, moisturizing, and water-resistant formula. Introducing the new Lipfinity Velvet Matte from Max Factor: a moisturizing, water-resistant, and comfortable liquid lipstick that stays on the lips for up to 24 hours. The matte texture adapts to your needs, giving your lips a rich and lasting shade. The formula does not dry out the delicate skin of the lips, and thanks to moisturizing components based on coconut oil, it provides maximum comfort. The innovative formula allows the lipstick to quickly set on the lips, giving a deep, rich color with a matte finish and a long-lasting effect. Choose any of the 12 shades developed by Max Factor professional makeup artists and create a unique lip makeup. More than 100 years of expertise in the world of makeup allows Max Factor to appreciate the power and confidence that lipstick can give a woman. Lipstick is much more than just color. It's a challenge to the world, filled with inner confidence.