Unlock matte perfection with the latest  MATTE PERFECTION WITH THE NEW LIPFINITY VELVET MATTE LIPSTICK FROM MAX FACTOR Immerse yourself in unparalleled luxury with our rich, moisturizing, and water-resistant formula. Introducing the innovative Lipfinity Velvet Matte lipstick, a comfortable liquid lipstick designed to endure for up to 24 hours. Our matte texture effortlessly adapts to your preferences, delivering a rich and enduring shade that lasts. Infused with nourishing coconut oil, our formula ensures maximum comfort without drying out your delicate lip skin. Experience the transformative power of our innovative formula as it quickly sets on your lips, leaving behind a deep, rich color with a matte finish that lasts all day. Choose from our range of 12 expertly curated shades developed by professional makeup artists at Max Factor and elevate your lip makeup look. With over a century of expertise in the makeup industry, Max Factor understands the confidence and empowerment that lipstick brings to a woman. Lipstick is more than just color—it's a statement of self-assurance and inner strength.